It's a mystery. That's the first thing that interests me about the idea of God. If there is one, it's mysterious and powerful and awesome to even consider the concept, and you have to take it seriously.

Home is watching the moon rise over the open, sleeping land and having someone you can call to the window, so you can look together. Home is where you dance with others, and dancing is life.

I didn't go to bars much. One drunken asshole was all I could handle and that was me. I wrote. I don't remember a lot of it.

He began to cry, not hysterically or screaming as people cry when concealed rage with tears, but with continuous sobs who has just discovered that he's alone and will be for long. He cried because safety and reason seemed to have left the world. Loneliness was a reality, but in this situation madness was also remotely a possibility.

But I believe in love, you know; love is a uniquely portable magic. I don’t think it’s in the stars, but I do believe that blood calls to blood and mind calls to mind and heart to heart.

And when there are enough outsiders together in one place, a mystic osmosis takes place and you're inside.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.