Talent is a wonderful thing, but it won't carry a quitter.

It is fairly clear that many of the arguments against proposition testing are really arguments against propositions themselves.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

The first draft of a book—even a long one—should take no more than three months, the length of a season.

But who can foresee such things? None of us can predict the final outcomes of our actions, and few of us even try; most of us just do what we do to prolong a moment's pleasure or to stop the pain. And even when we act for the noblest reasons, the last link of the chain all too often drips with someone's blood.

Roland could not understand why anyone would want cocaine or any other illegal drug, for that matter, in a world where such a powerful one as sugar was so plentiful and cheap.

Every religion lies. Every moral precept is a delusion. Even the stars are a mirage. The truth is darkness, and the only thing that matters is making a statement before one enters it. Cutting the skin of the world and leaving a scar. That's all history is, after all: scar tissue.