My feeling of the whole genre, of the terror tale, is this: The best thing that you can do for the readers in this field is to terrify them. It is something that is intellectual, it happens in your mind.
Stephen KingOf course they had more chains on him than Scrooge saw on Marley's ghost, but he could have kicked up dickens if he'd wanted. That's a pun, son.
Stephen KingLike some dogs: kick them once and they never trust you again, no matter how nice you are to them.
Stephen King