Homesickness is not always a vague, nostalgic, almost beautiful emotion, although that is somehow the way we always seem to picture it in our mind. It can be a terribly keen blade, not just a sickness in metaphor but in fact as well. It can change the way one looks at the world; the faces one sees in the street look not just indifferent but ugly... perhaps even malignant. Homesickness is a real sickness--the ache of the uprooted plant.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingOnly library books speak with such wordless eloquence of the power good stories hold over us.
Stephen King