On that gray street, with the smell of industrial smokes in the air and the afternoon bleeding away to evening, downtown Derry looked only marginally more charming than a dead hooker in a church pew.
Stephen KingOne can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingWhen it comes to horror there's a strange need to analyze. When "evil children" fad happened, there was The Exorcist and The Other and The Omen. People would say, "What this really means is that Americans don't want to have kids anymore. They feel hostility towards their own children. They feel they're being tied down and dragged down." In fact, in most cases, what those books are about is nice children who are beset by forces beyond their control.
Stephen King