My mother was a reader, and she read to us. She read us Dr. Jekyll and Mr. Hyde when I was six and my brother was eight; I never forgot it.

Come to a book as you would come to an unexplored land. Come without a map. Explore it, and draw your own map.... A book is like a pump. It gives nothing unless first you give to it.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

I'd like to take a motorcycle trip across Europe, maybe even across China. Of course I'd also like to broker a peace agreement between the Israelis and the Palestinians, but it's important to put ceilings on one's ambitions.

There was a beautiful feeling of calm in my groin, a sense of peace so remarkable it was almost ecstasy——anyone who' suffered bad pain and then recovered will know what I'm talking about.

The poets continually and sometimes wilfully mistake love. Love is the old slaughterer.

When all else fails, give up and go to the library.