And if you are honest about the words coming out of your characters' mouths, you'll find that you've let yourself in for a fair amount of criticism.

Everything's a lot tougher when it's for real. That's when you choke. When it's for real.

When a man has died, he wants you to know about it.

People who try hard to do the right thing always seem mad.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

I know life is hard, I think everyone knows that in their hearts, but why dos it have to be cruel, as well? Why does it have to bite?

Later, going home, I realized they didn't look alike at all; what made them seem to was the aftermath of stress and the lingering of sorrow. It's strange how pain marks our faces, and makes us look like family.