The real importance of reading is that it creates an ease & intimacy with the process of writing... It also offers you a constantly growing knowledge of what has been done and what hasn't, what is trite and what is fresh, what works and what lies there dying (or dead) on the page. The more you read, the less apt you are to make a fool of yourself with your pen or word processor.
Stephen KingThere are, occasionally, writers who are able to combine both story and style. They are, of course, the best. You get a spectacular view and you also get to look at it from the backseat of a chauffeur-driven Cadillac. In the field of fantasy, those writers able to combine story-as-narration with story-as-style are even rarer. But there are a few...the late Theodore Sturgeon, the early Ray Bradbury...and Richard Christian Matheson. A brilliant chip off the old block.
Stephen King