If you write (or paint or dance or sculpt or sing, I suppose), someone will try to make you feel lousy about it, that's all.

I was being paid to do what I loved, and there's no gig on earth better than that; it's like a license to steal.

It's dialogue that gives your cast their voices, and is crucial in defining their characters.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

I started off thinking Eminem was a flash in the pan, a kind of hip-hop Hanson brother. How wrong I was. Recovery is sometimes funny, sometimes terrible, always painfully honest. The matching of Eminem and Rihanna on "Love the Way You Lie" is pure genius. "Not Afraid" is pretty great too.

I understand that each one of us works at a different speed, and has a slightly different process. I understand that these writers are painstaking, wanting each sentence-each word-to carry weight... I know it’s not laziness, but respect for the work, and I understand from my own work that haste makes waste. But I also understand that life is short, and that in the end, none of us is prolific. The creative spark dims, and then death puts it out. William Shakespeare, for instance, hasn’t produced a new play for 400 years. That, my friends, is a long dry spell.

I felt lonely and content at the same time. I believe that is a rare kind of happiness.