...knowing that to be a librarian was to come as close as any human being can to sitting in the peak-seat of eternity's engine.

You can go through your whole life telling yourself that life is logical, life is prosaic, life is sane. Above all sane. And I think it is. I've had a lot of time to think about that. And what I keep coming back to is [her] dying declaration: 'So you understand that when we increase the number of variables, the axioms themselves never change.'

Some guys-a lot of guys-don't believe what they are seeing, especially if it gets in the way of what they want to eat or drink or believe. Me, I don't believe in God. But if i saw him, I would. I wouldn't just go around saying, "Jesus, that was a great special effect." The definition of an asshole is a guy who doesn't believe what he's seeing.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

That's something that is almost accidental at the beginning of a career, but the more you write, the more trained you are to recognize the little signals.

I am in trouble here. This woman is not right.

The world's a hard place, Danny. It don't care. It don't hate you and me, but it don't love us, either. Terrible things happen in the world, and they're things no one can explain. Good people die in bad, painful ways and leave the folks that love them all alone. Sometimes it seems like it's only the bad people who stay healthy and prosper. The world don't love you, but your momma does and so do I.