My feeling of the whole genre, of the terror tale, is this: The best thing that you can do for the readers in this field is to terrify them. It is something that is intellectual, it happens in your mind.
Stephen KingThe wind makes you ache is some place that is deeper than your bones. It may be that it touches something old in the human soul, a chord of race memory that says Migrate or die - migrate or die.
Stephen KingSome birds are not meant to be caged, that's all. Their feathers are too bright, their songs too sweet and wild. So you let them go, or when you open the cage to feed them they somehow fly out past you. And the part of you that knows it was wrong to imprison them in the first place rejoices, but still, the place where you live is that much more drab and empty for their departure.
Stephen King