The horror genre is an extremely delicate thing. You can talk to filmmakers and even psychologists who've studied the genre, and even they don't understand what works or what doesn't work. More importantly, they don't understand why it works when it works.
Stephen KingIt had that comfortably sprung, lived-in look that library books with a lively circulation always get; bent page corners, a dab of mustard on page 331, a whiff of some reader's spilled after-dinner whiskey on page 468. Only library books speak with such wordless eloquence of the power good stories hold over us, how good stories abide, unchanged and mutely wise, while we poor humans grow older and slower.
Stephen KingC-C-Can you get bones in your buh-buh-brain?' Bill asked. This was turning into the most interesting conversation he'd had in weeks.
Stephen KingThe beauty of religious mania is that it has the power to explain everything. Once God (or Satan) is accepted as the first cause of everything which happens in the mortal world, nothing is left to chance ... or change. Once such incantatory phrases as "we see now through a glass darkly" and "mysterious are the ways". He chooses His wonders to perform" are mastered, logic can be happily tossed out the window". Religious mania is one of the few infallible ways of responding to the world's vagaries, because it totally eliminates pure accident. To the true religious maniac, it's all on purpose.
Stephen King