Even the company of the mad was better than the company of the dead.

Life turns on a dime.

I've put men to death-men with supposedly immortal souls-that looked dumber than that mouse

I stood for almost an hour in a line of shuffling, bitter - eyed late mailers (Christmas is such a carefree, low - pressure time - that's one of the things I love about it).

Fools are the only folk on the earth who can absolutely count on getting what they deserve.

If you can't laugh when things go bad--laugh and put on a little carnival--then you're either dead or wishing you were.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.