I write in the mornings, in the bright daylight. But I get most of my good ideas after the sun has gone down and the dark is on the land.

Optimism is a perfectly legitimate response to failure.

One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.

Bad writing is more than a matter of (expletive deleted) syntax and faulty observation; bad writing usually arises from a stubborn refusal to tell stories about what people actually do to face the fact, let us say, that murderers sometimes help old ladies cross the street.

I think it is beyond doubt that H. P. Lovecraft has yet to be surpassed as the twentieth century's greatest practitioner of the classic horror tale.

Sometimes life coughs up coincidences no writer of fiction would dare copy.

I'm not making an enemy; I'm keepin' one.