Things were going very fast now. Too fast to suit him. Fantasy and reality had merged.

It's alright to feel fear, but sometimes a very bad idea to show it.

Reading is the creative center of a writer's life." -

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

It might be that the biggest division in the world isn't men and women but folks who like cats and folks who like dogs" - (L.T.'s Theory of Pets)

A man without a sense of purpose, even one whose bank accounts are stuffed with money, is always a small man.

No one likes to see a government folder with his name on it.