A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Mornings belong to whatever is new; the current composition. Afternoons are for naps and letters.

I think uncertainty is good for things. Certainty breeds complacency and complacency means that you just sit somewhere in your nice little comfortable suburban house in Michigan, looking at CNN and saying, "Oh, those poor immigrant children that are all coming across the border. But we really can't have them here - that isn't what God wants. Let's send them all back to the drug cartels." There's a complacency to it.

This is a dreadful thing to say, but I have wondered in my darker hours that, if everything were legal, wouldn't it be kind of a Darwinian solution to a lot of problems? Who are the bikies that you see who are cruisin' around with no helmet or with a hat turned around like that yoyo in Cheap Trick? They're dummies, and if they splatter their brains all over the sidewalk, they're not going to be collecting food stamps.

This is how a man looks when he's deciding that the risk of death is better than the risk of change.

Outside, a gusty October breeze was combing leaves from the trees and sending them across her backyard in colorful skitters.

Books are the perfect entertainment: no commercials, no batteries, hours of enjoyment for each dollar spent. What I wonder is why everybody doesn't carry a book around for those inevitable dead spots in life.