A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Time continued to pass - the oldest trick in the world, and maybe the only one that really is magic.

Get busy living, or get busy dying.

When people begin to lose hope, there's bound to be explosions.

The best show on television is Red Sox baseball. Everything else sucks.

What I'm saying is that I'm trying to find rational reasons to explain irrational feelings, and that's neveer a good sign.

In both writing and sleeping, we learn to be physically still at the same time we are encouraging our minds to unlock from the humdrum rational thinking of our daytime lives.