A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

May be she’ll learn something about what death really is, which is where the pain stops and the good memories begin. Not the end of life but the end of pain.

I've met talespinners before, Jake, and they're all cut more or less from the same cloth. They tell tales because they're afraid of life.

The most important things to remember about back story are that (a) everyone has a history and (b) most of it isn’t very interesting.

The mind can calculate, but the spirit yearns, and the heart knows what the heart knows

Writing's about getting up, getting well, and getting over. Getting happy, okay? Getting happy.

Somebody said the prospect of eminent death has a wonderful clarifying effect on the mind. And I don't know if that's true, but I do think it probably causes some changes, some evolution in the way a person works. But on a day-by-day basis, I just still enjoy doing what I'm doing.