A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

I've killed enough of the world's trees.

...maybe the world needs a cadre of smartasses to liven things up, who knows?

...it was more like bleeding than crying.

"Am I weird?" "Yeah. But so what? Everybody's weird."

Successful rebellions always begin in secret.

He had come to believe that life was a series of ironic ambushes. - Doctor Sleep