I don't have anything against either of the Dead movies, The Texas Chainsaw Massacre, none of those movies. If it scares somebody, I think that it is serving a valid purpose. It is doing what the filmmaker intended. But, it is not something that you hand to kids.
Stephen King...book-buyers aren't attracted, by and large, by the literary merits of a novel: book-buyers want a good story...something that will first fascinate them, then pull them in and keep them turning the pages.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King