How many have to die before we will give up these dangerous toys?

If you can remember all the accessories that go with your best outfit, the contents of your purse, the starting lineup of the New York Yankees or the Houston Oilers, or what label "Hang On Sloopy" by The McCoys was on, you are capable of remembering the differences between a gerund (verb form used as a noun) and a participle (verb form used as an adjective).

Rationalism is the idea that we can ever understand anything about the state of being. It's a deathtrip. It always has been. . . . And if rationalism is a deathtrip, then irrationalism might very well be a lifetrip . . . at least until it proves otherwise.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

Like the man said, a little hope never hurt anybody

We sometimes need to create unreal monsters and bogies to stand in for all the things we fear in our real lives.

He needs to be corrected, if you don't mind me saying so. He needs a good talking-to, and perhaps a bit more. My own girls, sir, didn't care for the Overlook at first. One of them actually stole a pack of my matches and tried to burn it down. I corrected them. I corrected them most harshly. And when my wife tried to stop me from doing my duty, I corrected her.