A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.
Stephen KingI think there ought to be some serious discussion by smart people, really smart people, about whether or not proliferation of things like The Smoking Gun and TMZ and YouTube and the whole celebrity culture is healthy.
Stephen King