Nobody likes to see a stupid guy wise up.

The quickest way to learn about a new place is to know what it dreams of.

Time takes it all, whether you want it to or not.

I've killed enough of the world's trees.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

It's hard enough for a person to keep their own socks pulled up, let alone someone else's.

A friend came to visit James Joyce one day and found the great man sprawled across his writing desk in a posture of utter despair. James, what’s wrong?' the friend asked. 'Is it the work?' Joyce indicated assent without even raising his head to look at his friend. Of course it was the work; isn’t it always? How many words did you get today?' the friend pursued. Joyce (still in despair, still sprawled facedown on his desk): 'Seven.' Seven? But James… that’s good, at least for you.' Yes,' Joyce said, finally looking up. 'I suppose it is… but I don’t know what order they go in!