Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Stephen KingBoth Rowling and Meyer, theyโre speaking directly to young people. โฆ The real difference is that Jo Rowling is a terrific writer and Stephenie Meyer canโt write worth a darn. Sheโs not very good.
Stephen King