The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingWhat I'm saying is that I'm trying to find rational reasons to explain irrational feelings, and that's neveer a good sign.
Stephen KingThe workman cut to the left, still laying on his horn, and roared around the drunkenly weaving limousine. He invited the driver of the limo to perform an illegal sex act on himself. To engage in oral congress with various rodents and birds. He articulated his own proposal that all persons of Negro blood return to their native continent. He expressed his sincere belief in the position the limo driver's soul would occupy in the afterlife. He finished by saying that he believed he had met the limodriver's mother in a New Orleans house of prostitution.
Stephen King