One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingCoincidences happen, but I've come to believe they are actually quite rare. Something is at work, okay? Somewhere in the universe (or behind it), a great machine is ticking and turning its fabulous gears.
Stephen KingThere is a relationship between humor and fear. Think of all the gags you ever heard that have to do with dismemberment, or something that's horrible in one way or another, even if it's just horrible in the sense that somebody's being embarrassed. What do kids laugh at? Kids laugh if your fly's down. That's hilarious. But for the kid whose fly is down, it's a horrible situation.
Stephen King