How much courage does it take to fire up your tractor and plow under a crop you spent six or seven years growing? How much courage to go on and do that after you've spent all that time finding out how to prepare the soil and when to plant and how much to water and when to reap? How much to just say, "I have to quit these peas. Peas are no good for me, I better try corn or beans.

We each owe a death, there are no exceptions, I know that, but sometimes, oh God, the Green Mile is so long.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

At the time we’re stuck in it, like hostages locked in a Turkish bath, high school seems the most serious business in the world to just about all of us. It’s not until the second or third class reunion that we start realizing how absurd the whole thing was.

The mind can calculate, but the spirit yearns, and the heart knows what the heart knows

And will I tell you that these three lived happily ever after? I will not, for no one ever does. But there was happiness. And they did live.

I write about rats because they scare the hell out of me. I think we tend to write out our phobias.