When you write you tell yourself a story. When you rewrite you take out everything that is NOT the story.

Formula: Second Draft = First Draft minus 10%.

You know, small children take it as a matter of course that things will change every day and grown-ups understand that things change sooner or later and their job is to keep them from changing as long as possible. It’s only kids in high school who are convinced they’re never going to change. There’s always going to be a pep rally and there’s always going to be a spectator bus, somewhere out there in their future.

He would write it for the reason he felt that all great literature, fiction and nonfiction, was written: truth comes out, in the end it always comes out. He would write it because he felt he had to.

A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.

What if I fall?', Tim cried. Maerlyn laughed. 'Sooner or later, we all do.

the year she had run fleetly through the dewy grass under the moon- the night of wine, when dreams condensed out of thin air like the nightmilk of fantasy.