One can often trace the sources of a brand personality - here it is the advertising, there the pack, somewhere else some physical element of the product. Of course, the personality is clearest and strongest when all the elements are consistent.
Stephen KingTerrible thing to live in fear. Brooks Hatlen knew it. Knew it all too well. All I want is to be back where things make sense. Where I won't have to be afraid all the time.
Stephen KingTime was a face on the water, and like the great river before them, it did nothing but flow.
Stephen KingYou are the grim, goal-oriented ones who will not believe that the joy is in the journey rather than the destination no matter how many times it has been proven to you.
Stephen King