A little arrogance (or even a lot) isn't such a bad thing, although your mother undoubtedly told you different. Mine did. "Pride goeth before a fall, Stephen", she said... and then I found out - right around the age that is 19 x 2 - that eventually you fall down, anyway.
Stephen Kingthe year she had run fleetly through the dewy grass under the moon- the night of wine, when dreams condensed out of thin air like the nightmilk of fantasy.
Stephen KingThe only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen King