Advertising tends to be most effective in jogging finally into action those people who are well-enough disposed towards a product, but have not yet got around to buying it.
Stephen KingEvery man or woman who loves Him, they hate Him too, because He's a hard God, a jealous God.
Stephen KingI don't really get philosophical, but I believe that nice people are strong and usually in my horror stories, I don't like to write about the old standard where some rotten guy gets chased by a mean spirit that gets him in the end.I'd rather write about nice people that are menaced from outside by some sort of evil power and who sort of slug it out.
Stephen King