A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
Stephen KingSome of this bookโperhaps too muchโhas been about how I learned to do it. Much of it has been about how you can do it better. The rest of itโand perhaps the best of itโis a permission slip: you can, you should, and if you're brave enough to start, you will. Writing is magic, as much the water of life as any other creative art. The water is free. So drink. Drink and be filled up.
Stephen KingA kid of your age---any kid---could get hold of matches if she wanted to, burn up the house or whatever. But not many do. Why would they want to?
Stephen KingNo one can tell what goes on in between the person you were and the person you become. No one can chart that blue and lonely section of hell. There are no maps of the change. You just come out the other side. Or you don't.
Stephen KingThese self-appointed deacons in the Church of Latter-Day American Literature seem to regard generosity (of words) with suspicion, texture with dislike, and any broad literary stroke with outright hate. The result is a strange and arid literary climate where a meaningless little fingernail paring like Nicholson Baker's Vox becomes an object of fascinated debate and dissection, and a truly ambitious American novel like Matthew's Heart of the Country is all but ignored.
Stephen King