The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
Stephen KingI hated school. I don't trust anybody who looks back on the years from 14 to 18 with any enjoyment. If you liked being a teenager, there's something really wrong with you.
Stephen KingThere is no such thing as a happy ending. I never met a single one to equal "Once upon a time.
Stephen KingElvis Presley's talent brightened millions of lives. He widened the horizons of my world certainly. The first record I ever owned was a 78 rpm of "Hound Dog" backed by "Don't Be Cruel" and when I listened to those tunes I felt about ten feet tall and I grinned so hard that I felt like the corners of my mouth would meet in the back and the tip of my head would simply topple off. All I know about Rock and Roll is that it makes people feel good. Elvis Presley more than made me feel good, he enriched my life and made it better.
Stephen King