Even a hundred and fifty years ago, football was popular because it provided a manly spectacle that lots of men needed, after the industrial revolution. We went from a culture that lived out doors and expanded the frontier and fought the Indians to a bunch of guys in offices. So football provided this jolt, a kind of exalted cult of masculinity. And it still does that. Perhaps even more so today.

But I can think of nothing on earth so beautiful as the final haul on Halloween night, which, for me, was ten to fifteen pounds of candy, a riot of colored wrappers and hopeful fonts,snub-nosed chocolate bars and SweeTARTS, the seductive rattle of Jujyfruits and Good & Plenty and lollipopsticks all akimbo, the foli ends of mini LifeSavers packs twinkling like dimes, and a thick sugary perfume rising up from the pillowcase.

Why are people so fascinated by how to eat Valomilks?’ She said, ‘Well, Dad, they’re round and they’re messy. But that’s what makes them fun. Once we get older we’re not supposed to be messy anymore. But for one moment when you’re eating a Valomilk, it’s okay to be messy again.

Football is the most successful cult, in terms of members and profits, in human history. Oh wait, there's also religion.

Even a hundred and fifty years ago, football was popular because it provided a manly spectacle that lots of men needed, after the industrial revolution. We went from a culture that lived out doors and expanded the frontier and fought the Indians to a bunch of guys in offices. So football provided this jolt, a kind of exalted cult of masculinity. And it still does that. Perhaps even more so today.

If you want to fight a cult, you've got to form a cult.

All readers come to fiction as willing accomplices to your lies. Such is the basic goodwill contract made the moment we pick up a work of fiction.