The thought of bringing a cake into a dance music show is a bizarre one. The idea of rafting on top of people is just as bizarre as well. And I think whenever something bizarre comes into play, it immediately becomes an easy target. And for those reasons, I know that I have been the target of criticism.

I have been doing merch' since I was 15 and in bands when I was a teenager - silk-screening shirts, making the emulsion in my mom's closet I converted into a dark room, through college. That's essentially how us bands survived was selling homemade t-shirts.

'Boneless,' even though we were thinking about servicing it to radio, it made more sense putting a vocal on there. This was actually the first time that I really looked at doing a song for radio and kind of let go of some control and listened to a lot of different radio pluggers and had Ultra come in and help out with ideas.

High school and college were my punk, formative years. I was playing hardcore, learning to be a musician. In bands, you tour, but you're paid nothing; you're playing to 50 people in a basement, sleeping in a van, and you love it.

My first year in L.A. I felt lost in that big city. It's easy to be tumbled around and not figure out where you fit in even when you find your little niche.

For a producer, you want to be in L.A. You want to be close to the action, and in L.A. there are always singers, artists, songwriters, collaborators and other producers. It's easy to get access to all that, which gives you more opportunity to work records.

For me, I guess the general reason for using social media is that the connection I have with people who are interested in my music is extremely important to me. That connection is like the pillar in everything I do. I want to embrace that connection and make it stronger.