We're going to think big, we're going to bet big.

We've grown from 18% of the profits of the top 25 companies in our industry to 23% of the profits of the top 25 companies in our industry over the last five years. Profits are up over 70%, where the industry profit is up about 35%. Pretty good.

Great companies have high cultures of accountability, it comes with this culture of criticism I was talking about before, and I think our culture is strong on that.

It's the luxury of time that lets me in some ways now spoil myself. I get my workout in every day. I get a good, long sleep every day. I won't say they're guilty pleasures. When I first left Microsoft, I would say I spent the better part of a year saying, "OK, how do I get as busy and crazy and manic as I was at Microsoft?" Since then I said, "No, I'll make a bigger contribution in this phase of my life by being able to pick and choose, not being so manic, having time to step back, a little more time for what I'll call discernment rather than just activity."

I want to make sure (a user) can't get through ... an online experience without hitting a Microsoft ad.

There are other ways I think of myself as spoiling myself ... I ... get a massage once a week. Other people can, I didn't used to, and I can now.

Throughout our history, Microsoft has won by making big, bold bets. I believe that now is not the time to scale back the scope of our ambition or the scale of our investment. While our opportunities are greater than ever, we also face new competitors, faster-moving markets and new customer demands.