Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
Steve CaseFrankly, I like new things. I feel like I made a contribution to building a more interactive world. And I'm proud of that.
Steve CaseI enjoyed high school and college, and I think I learned a lot, but that was not really my focus. My focus was on trying to figure out what businesses to start
Steve CaseIn the entrepreneurial world, when you launch a company, you have a particular idea, a particular product, a particular service, almost always you pivot, you shift. The market reacts to your initial idea. You make some adjustments. It's only after making a few adjustments that you see the success.
Steve CaseThe real magic in National Geographic isn't how much money they have left at the end of the year. It's the fact that through their overall focus they are reaching hundreds of millions of people and educating people about the world. It just happens to be done in a business-oriented kind of way that is more sustainable.
Steve Case