If you're doing something new you've got to have a vision. You've got to have a perspective. You've got to have some north star you're aiming for, and you just believe somehow you'll get there, which kind of gets to the passion point.

Think about this: It was illegal for most people to connect to the internet before 1992.

The Internet will make every enterprise a publisher.

I think the support of the other team at AOL and everybody's really shared passion and belief about this and - saying that some day everybody was going to be on line.

One of the biggest challenges we had in the first decade was not that many people had personal computers. There weren't that many people to sell to, and it was hard to identify them.

The attackers are the people with bold, innovative ideas who are trying to disrupt the status quo and usher in a better way. The defenders are the incumbents who try to defend what they have. We need to bring an attacker mindset to whatever we choose to do.

So you have to force yourself out of a comfort zone and really try to figure out what are the key ingredients, the key skill sets, the key perspectives that are necessary, and then figure out a way to attract the very best people to fill those particular roles.