Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.
Steve JobsYou can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
Steve JobsOur DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs down. That's who we think about. And we think that our job is to take responsibility for the complete user experience. And if it's not up to par, it's our fault, plain and simply.
Steve JobsIt takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put the result there, perceive if it's greater than this other number' - but executes them at a rate of, let's say, 1,000,000 per second. At 1,000,000 per second, the results appear to be magic.
Steve Jobs