I don't view wealth as something that validates my intelligence.

Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automotive market. What's wrong with being BMW or Mercedes?

My philosophy is that everything starts with a great product.

It's more fun to be a pirate than to join the navy. On the importance of loving what you do.

It's not the consumers' job to figure out what they want

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

Everyone here has the sense that right now is one of those moments when we are influencing the future.