With our technology, with objects, literally three people in a garage can blow away what 200 people at Microsoft can do. Literally can blow it away. Corporate America has a need that is so huge and can save them so much money, or make them so much money, or cost them so much money if they miss it, that they are going to fuel the object revolution.

Your time is limited, so don't waste it living someone else's life.

I'm as proud of many of the things we haven't done as the things we have done. Innovation is saying no to a thousand things.

The iPod is not a new category. Music is not new. It's not a speculative market. It's a very, very large market. It's been around for thousands of years and will be around as long as humans exist.

What this means is that people are seeing a stable business, which is good, and a business that is in control, which is also good.

The most corrosive piece of technology that I've ever seen is called television - but then, again, television, at its best, is magnificent.

All the work I've done in my life will be obsolete by the time I'm fifty.