The real art is knowing what to leave out, not what to put in.

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don't have to study physics to understand the laws of motion to drive a car. You don't have to understand any of this stuff to use Macintosh.

As Regis Mckenna once said, the best marketing is education

That's always been in my mind my metaphor for a team working really hard on something they're passionate about. It's that through the team, through that group of incredibly talented people bumping up against each other, having arguments, having fights sometimes, making some noise, and working together they polish each other and they polish the ideas, and what comes out are these really beautiful stones.

My philosophy is that everything starts with a great product.

Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.