Things don't have to change the world to be important.

But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.

You can't win on innovation unless you have a way to communicate it to customers.

If you live each day as it was your last, someday you'll most certainly be right

We're just enthusiastic about what we do.

My favorite things in life don't cost any money. It's really clear that the most precious resource we all have is time.

Why would I ever want to run Disney? Wouldn't it make more sense just to sell them Pixar and retire?