We don't believe it's possible to protect digital content. What's new is this amazingly efficient distribution system for stolen property called the Internet-- and no one's gonna shut down the Internet. And it only takes one stolen copy to be on the Internet. And the way we expressed it to them is: Pick one lock--open every door. It only takes one person to pick a lock. Worst case: Somebody just takes the analog outputs of their CD player and rerecords it-- puts it on the Internet. You'll never stop that. So what you have to do is compete with it.
Steve JobsWho wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.
Steve JobsIt took us three years to build the NeXT computer. If we'd given customers what they said they wanted, we'd have built a computer they'd have been happy with a year after we spoke to them - not something they'd want now.
Steve JobsAt Apple, people are putting in 18-hour days. We attract a different type of personโa person who doesnโt want to wait five or ten years to have someone take a giant risk on him or her. Someone who really wants to get in a little over his head and make a little dent in the universe. We are aware that we are doing something significant. Weโre here at the beginning of it and weโre able to shape how it goes. Everyone here has the sense that right now is one of those moments when we are influencing the future.
Steve Jobs