You can't win on innovation unless you have a way to communicate it to customers.

The roots of apple were to build computers for people, not for corporations. The world doesn't need another dell or compaq.

I've got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I'm not at all convinced that the twain will meet.

Customers always want something new

First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product - the Mac, the iPod and now the iPhone.

Woz and I started Apple in my parents' garage when I was 20. We worked hard, and in 10 years Apple had grown from just the two of us in a garage into a $2 billion company with over 4,000 employees.

Recruiting is hard. It's just finding the needles in the haystack. You can't know enough in a one-hour interview.