I've been making shoes my whole life.
Growing is an important part of the business, but more important than that is to get better.
I don't fret much about the natural life spans of shoe companies. If stores don't do the right things, they cease to exist, and that doesn't trouble me at all.
So much of design is context.
There are a lot of people who get support from a thriving business.
I could design an $800 shoe line it's easy. You use the best materials and you can make beautiful shoes. It's easier than making great shoes for $90.