The thing that sets Mars apart is that it is the one planet that is enough like Earth that you can imagine life possibly once having taken hold there.
Steve SquyresWhat we initially conceived as a fairly simple geologic experiment on Mars ultimately turned into humanity's first real overland expedition across another planet. Spirit explored just as we would have, seeing a distant hill, climbing it, and showing us the vista from the summit. And she did it in a way that allowed everyone on Earth to be part of the adventure.
Steve Squyres