... you watch Jimi Hendrix literally reinvent the instrument. He was playing from somewhere else. He was really a kind of hybrid, and I can't even begin to imagine where he came from

I know it is common nowadays for artists to start labels but this is a thoroughly constructed vehicle for inspired talent. This is a market that we've been living, breathing and eating for our entire lives - one where a huge void currently exists. Favored Nations is a long-term commitment.

Jeff Beck is compelled by his inner artistic drive to keep evolving the instrument. He'll use the whammy bar with the volume knob and the tone control all at the same time - creating harmonics that no human being should be able to hit.

Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.

I've been approached many times to write all sorts of books about my past and my personal life. I get interest from people who want to do reality shows, and somebody just offered me a huge amount of money to write my spiritual memoirs. I'm just not interested.

I have an independent record label called Favored Nations on which I released an album by an artist called Johnny A, who plays an arch top Gibson through a Marshall, but the tone is all in his fingers.

Find what you're best at and exaggerate it.