As a musician, I look for certain things that stimulate me. And what I look for is something that's an evolution on a particular genre that I never heard before.

Still to this day, I am deeply satisfied when watching a guitar player who is connected with their art and instrument. GuitarTV helps you tap into that connection, and to each other.

Jeff Beck is compelled by his inner artistic drive to keep evolving the instrument. He'll use the whammy bar with the volume knob and the tone control all at the same time - creating harmonics that no human being should be able to hit.

I think every artist subconsciously wants to evolve themselves. Sometimes they get stuck in ruts because of pop culture, peer pressure, stuff like that. But what excites me most is exploring my own musical insights and expanding upon them.

It just happens in life, where you resonate with a particular artist. Or it can be a kind of food or a fashion - you discover it and it gives you a whole new lease on life.

As a musician, I look for certain things that stimulate me. And what I look for is something that's an evolution on a particular genre that I never heard before.

When you get down to it, the way that the music affects you individually is the most important thing, and when you let things like the location of a band get in the way or have an effect on your overview, you're cheating yourself out of a really good time.