I designed a guitar for Ibanez and then they started manufacturing it - it's called the Jem - it's 26 years old and I still play it. As a kid I liked Les Pauls and Strats, but they had limitations for the kind of playing I wanted to do.

The only time I'm miserable is when I can't keep an instrument in tune.

Ray and I do not draw salaries. Any profits will be re-invested into marketing the music we believe in.

I have a deep love for life and my fellow human beings. I try to understand everything that everybody does, even if it seems wrong to me.

If you're feeling emotional when you're creating something, it'll sound that way.

When you get down to it, the way that the music affects you individually is the most important thing, and when you let things like the location of a band get in the way or have an effect on your overview, you're cheating yourself out of a really good time.

Jeff Beck is compelled by his inner artistic drive to keep evolving the instrument. He'll use the whammy bar with the volume knob and the tone control all at the same time - creating harmonics that no human being should be able to hit.