It's a lot easier to think of an app and write it than it is to convince people to want it.

I want to get back to education. When I was in college I paid attention to child psychology portions of our psychology classes. I watch other people work with babies. And I saw the baby as developing like a computer and it intrigued me in my life. I wanted to do that.

Hard disks have disappointed me more than most technologies.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny

When we first started with Apple computers, it was my dream that everyone would learn to program, and that was how they'd use their computer.

All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.