The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

When you stop and think about it, a smartphone is basically a whistle you can carry.

Somebody who's designing something for himself has at least got a market of one that he's very close to.

You should stay closely connected to the technology when you start your company.

Rockets are bad technology. iPhones are good technology

Most inventors and engineers I've met are like me. They're shy and they live in their heads. The very best of them are artists. And artists work best alone.

Being an electronic genius was a reputation I had, maybe being even into math and science almost exclusively and not wanting to be in the other normal parts of the world.