The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

It would be nice to design a real briefcase - you open it up and it's your computer but it also stores your books.

But I know newspapers. They have the first amendment and they can tell any lie knowing it's a lie and they're protected if the person's famous or it's a company.

I wanted to be funny. And I'm always acknowledged for my pranks and jokes nowadays.

I'd learned enough about circuitry in high school electronics to know how to drive a TV and get it to draw - shapes of characters and things.

After the Apple II was introduced, then came the Commodore and the Tandy TRS-80.

A lot of hacking is playing with other people, you know, getting them to do strange things.