The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

It's just not right that so many things don't work when they should. I don't think that will change for a long time.

You'd better have the technology knowledge. I really urge you not to think you can start a whole company and business with just ideas on paper, because you'll end up owning so few of those ideas.

It would be nice to design a real briefcase - you open it up and it's your computer but it also stores your books.

You should stay closely connected to the technology when you start your company.

I have such a crowded life and crowded schedule. When people send me a link with a gadget, I'll look at it and buy it if it looks interesting, but I don't have time to check out everything I'd like to.

Bill Gates did predict that computers for people made sense because he wrote a basic.