All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.

I have never left the company. I keep a tiny residual salary to this day because that's where my loyalty should be forever. I want to be an "employee" on the company data base. I won't engineer, I'd rather be basically retired, due to my family. (talking about his relationship with Apple Inc)

If my son wants to be a pimp when he grows up, that's fine with me. I hope he's a good one and enjoys it and doesn't get caught. I'll support him in this. But if he wants to be a network administrator, he's out of the house and not part of my family.

The more we thought, the more they all sounded boring compared to Apple. You didn't have to have a real specific reason for choosing a name when you were a little tiny company of two people; you choose any name you want.

Not everything in life can go perfectly according to plan. I mean I didn't keep every girlfriend I ever had.

I really worry about everything going to the cloud.

When you stop and think about it, a smartphone is basically a whistle you can carry.