All through time in Apple products, even from our very first ones, that's how he [Steve Jobs] looked at the world, that you don't really want a piece of technology, a certain type of chip. What you want is a solution to a problem in life, some cause, some issue that you want in your life that'll help you. And it's how do you make that almost one step - say it and it happens.

I want to feel that I own things.

Our first computers were born not out of greed or ego, but in the revolutionary spirit of helping common people rise above the most powerful institutions.

When you're providing a service to somebody, you're the guy they always call when something's wrong.

After the Apple II was introduced, then came the Commodore and the Tandy TRS-80.

I never sensed really bad blood between Microsoft and Apple. A lot of Macintosh users feel badly about PCs and do have some bad feelings. I call them Macintosh bigots a little. They say, oh, no, only the Macintosh is the good one, and I don't like to be that way.

If you try to make such projects, unseen by others, as perfect as any human could, you'll develop skills that other professionals don't have.