If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny

When you stop and think about it, a smartphone is basically a whistle you can carry.

You have to seek the simplest implementation of a problem solution in order to know when you've reached your limit in that regard. Then it's easy to make tradeoffs, to back off a little, for performance reasons. You can simplify and simplify and simplify yet still find other incredible ways to simplify further.

It's a lot easier to think of an app and write it than it is to convince people to want it.

If I designed a computer with 200 chips, I tried to design it with 150. And then I would try to design it with 100. I just tried to find every trick I could in life to design things real tiny

I think Apple's revenge is just the fact that Windows, you know, PCs all became Macintoshes in a way.

It would be nice to design a real briefcase - you open it up and it's your computer but it also stores your books.